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1. Home
2. For Community
3. Safety Campaigns
4. Be safe, not sorry

Be safe, not sorry

This public awareness community fire safety campaign focuses on the following key messages:

• Smoke alarms
• Escape plans
• Kitchen fire safety
• In an emergency dial Triple Zero (000)
• Home fire safety
• Keys and deadlocks

The campaign includes television commercials, radio and outdoor ads.

Television commercials

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Television commercials reproduced with the kind permission of the Office of the Deputy Prime Minister, United Kingdom Firekills website.

Outdoor ads

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Outdoor advertisements proudly sponsored by JCDecaux

Postcards

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Be safe, not sorry campaign proudly sponsored by Clemenger BBDO