Smoke Alarm Action Day 2024 Campaign Kit

Last year, 49% of the homes damaged/destroyed by fire in NSW did not contain a working smoke alarm (either not working or not present). In 2022, the figure was 50%.

This year, on 1 June, Fire and Rescue NSW are urging the community to take part in the inaugural Smoke Alarm Action Day.

This toolkit has been developed to help our stakeholders communicate with their local community. It contains assets and resources that can be downloaded and shared.

For any assistance, please contact the FRNSW Media Team

Note: Additional shareable resources will be added throughout the campaign. Please visit this page regularly for updates.

Social media resources

Post copy:

Be smart and take part - 1st June test your smoke alarm.
The seconds you use to test your smoke alarm could be the seconds that save your life.
Need help? We offer free safety visits: www.fire.nsw.gov.au/visits
#SmokeAlarmActionDay #SAAD

Social graphics:

Social animations:

Radio resources

Community Service Announcements

    1 June: 15 Second Script
    Announcer: Today is Smoke Alarm Action Day. Fire and Rescue New South Wales urges you to take a few seconds to check your smoke alarms. These few seconds could save your life. If you need assistance, help is available. For more information, visit fire.nsw.gov.au

    General: 15 Second Script
    Announcer: Fire and Rescue NSW is urging the community to be fire safe this winter - make sure you have a working smoke alarm and an escape plan. Visit www.fire.nsw.gov.au for more information.

    General: 30 Second Script
    Announcer: Fire and Rescue NSW is urging the community to be fire safe this winter and have a working smoke alarm. In less than 30 seconds, a small flame can get completely out of control and turn into a major fire. The seconds you use to test your smoke alarm could be the seconds that save your life. For more information, visit www.fire.nsw.gov.au

Photos

Broken smoke alarms