Smoke Alarm Action Day 2025 Campaign Kit

1 June is Smoke Alarm Action Day.

Fire and Rescue NSW, together with fire services across Australia, is urging people to check they have a working smoke alarm.

Last year, nearly half the homes damaged or destroyed by fire in NSW did not have a working smoke alarm. A working smoke alarm is your best early warning sign of a fire, giving you and your loved ones the chance to get out, stay out, and call Triple Zero (000).

This toolkit has been developed to help our stakeholders communicate with their local community. It contains assets and resources that can be downloaded and shared.

For any assistance, please contact the FRNSW Media Team

Note: Additional shareable resources will be added throughout May. Please visit this page regularly for updates.

Social media resources

Post copy:

Be smart and take part - 1st June test your smoke alarm.
The seconds you use to test your smoke alarm could be the seconds that save your life.
Need help? We offer free safety visits: www.fire.nsw.gov.au/visits
#SmokeAlarmActionDay #SAAD

Social graphics:

Social animations:

Video footage/b-roll

Firefighters are urging households across the state to make sure they have working smoke alarms fitted in their homes, as FRNSW launches its annual Winter Fire Safety Campaign.

View the media release here - Coming soon

Shareable clips:

  • Social, shareable videos are coming soon

B-roll/footage:

Note: Videos are available to preview and download from Vimeo below.

Radio resources

Community Service Announcements

    1 June: 15 Second Script
    Announcer: Today is Smoke Alarm Action Day. Fire and Rescue New South Wales urges you to take a few seconds to check your smoke alarms. These few seconds could save your life. If you need assistance, help is available. For more information, visit fire.nsw.gov.au

    General: 15 Second Script
    Announcer: Fire and Rescue NSW is urging the community to be fire safe this winter - make sure you have a working smoke alarm and an escape plan. Visit fire.nsw.gov.au for more information.

    General: 30 Second Script
    Announcer: Fire and Rescue NSW is urging the community to be fire safe this winter and have a working smoke alarm. In less than 30 seconds, a small flame can get completely out of control and turn into a major fire. The seconds you use to test your smoke alarm could be the seconds that save your life. For more information, visit fire.nsw.gov.au

Photos

Broken smoke alarms