Be Fire Safe - Spring 2024 Campaign Kit

There were more than 930 residential fires across the state during spring last year with 400 of these fires starting in kitchens or cooking areas. As the weather warms up, FRNSW is urging the public not to become complacent about home fire dangers.

Complacency and inaction are the biggest risk factors when it comes to home fire safety. To help combat those behaviours, this year's campaign will focus on the tagline 'Be Fire Safe', supported by supplementary messages.

By using this tag repeatedly, we aim to increase recall and grab the attention of our audience by raising the purpose for taking action.

This toolkit has been developed to help our stakeholders communicate with their local community about how to be fire safe in preparation for the warmer months. It contains assets and resources that can be downloaded and shared.

Social media resources

For any assistance, please contact the FRNSW Media Team

Note: Additional shareable resources will be added throughout the campaign. Please visit this page regularly for updates.

Social media resources

BBQ Maintenance

Social media post copy:

Be Fire Safe this Spring. Firing up the BBQ with family and friends? The only thing sizzling, should be your sausages. For BBQ safety tips visit: www.fire.nsw.gov.au/BeFireSafe

Downloads:

BBQ Cleaning

Social media post copy:

Be Fire Safe this Spring. Keep BBQs clean and remove excess fat to avoid a fire hazard. For more BBQ safety tips visit: www.fire.nsw.gov.au/BeFireSafe

Downloads:

BBQ Cooking safety

Social media post copy:

Be Fire Safe this Spring. There should be an adult in charge of a lit BBQ at all times. For more BBQ safety tips visit: www.fire.nsw.gov.au/BeFireSafe

Downloads:

Home maintenance

Social media post copy:

Be Fire Safe this Spring. Blocked gutters are a fire risk and should be cleared regularly. For more fire safety tips visit: www.fire.nsw.gov.au/BeFireSafe

Downloads:

Lithium-ion Battery Safety

Post copy:

Be Fire Safe: Don't ignore the signs! A damaged or failing Lithium-ion battery can explode, releasing highly toxic fumes. These fires are hard to put out. Never use or charge a damaged battery.
For more info, go to www.fire.nsw.gov.au/chargesafe

Social downloads:

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Kitchen Fire Safety

Post copy:

Be Fire Safe: Never leave cooking unattended. If a fire in your kitchen becomes unmanageable - get out, stay out and call Triple Zero (000).
For more tips on keeping your home safe from fire visit www.fire.nsw.gov.au/befiresafe

Social downloads:

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Other resources

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